Download and Read Kick Andy, The Oprah Winfrey TV Show of Indonesia Online Book
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Synopsis
TitleAbstract/titleTitle– Kick Andy, The Oprah Winfrey TV Show of Indonesia.Subject area– Social Marketing, Entertainment Education Program.Study level/applicability– Postgraduate program. Master in Strategic Marketing and Master in Business Administration.Case overview– In the midst of the many TV shows that do not provide enlightenment, Kick Andy TV Show appeared to provide answers to the public unrest. In the spirit of “Watch with Heart” Kick Andy serves Entertainment-Education and Social rarely glimpsed by the television station. Success of Kick Andy TV Show made this brand doing brand extension such as Kick Andy Foundation,Kick Andy Magazine, Kick Andy Enterprise and others. Challenge for this program is to maintain the right balance between social, entertainment and education.Expected learning outcomes– This Case Study illustrates that Kick Andy TV Show filled the value gap that viewers experienced from existing TV show. This show is similar to the offer of Oprah Winfrey Show in the USA. Student is expected to understand social marketing primarily related to entertainment-education TV show.Supplementary materials– Teaching notes are available for educators only. Please contact your library to gain login details or emailsupport@emeraldinsight.comto request teaching notes.
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